A ceramic brand redesign embracing the handmade and celebrating the beauty of everyday objects. Inspiration was drawn from the traditional coiling method of pottery-making, translating craftsmanship into a clean, modern aesthetic. Generous white space was utilized to portray a carefully curated, high-end brand tone. While all brand strategy, art direction, and layout design were executed by hand, Adobe Firefly was utilized strictly to generate supplementary imagery assets, which were then curated and integrated into the final design system